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SELECTED ISSUE
Health Club Management
2014 issue 10

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Health Club Management 2014 issue 10
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5   Editor’s letter: Embracing active design
Even so-called hard to reach groups have to use our streets, so that’s where we should start getting them active, says Kate Cracknell
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10   Letters: Write to reply
The NICE guidelines on exercise referral schemes are changing, but clubs should not be put off, says Stuart Stokes of Refer-all
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12   News round-up:
Fitness First revs up its rebrand, LA fitness launched second LAX club, and Apple unveils its iWatch
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22   International news:
Boxing legend David Haye launches his flagship fitness club in Dubai, while US Fitness adds Sport & Health’s 23 clubs to its portfolio
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24   People news:
Alan Holl leaves Virgin Active to join functional specialist TRX
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25   Promotional Feature: Gladstone
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
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26   ukactive update: Approaching the summit
CEO of ukactive David Stalker looks ahead to this year’s ukactive National Summit
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27   Promotional Feature: Les Mills
How can you get more members attending more often and recommending your club to their friends and family?
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28   IHRSA update: Consumer insight
Findings from the 2014 IHRSA Health Club Consumer Report
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31   Diary dates:
Are you ready for IHRSA’s European Congress and SIBEC Europe?
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32   Promotional Feature: Technogym
mywellness cloud – delivering the ultimate digital workout experience for your members
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34   Everyone’s talking about...: Expanding overseas
As the economy improves, will fitness operators eye new markets or consolidate their existing bases?

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36   Interview: Amen Iseghohi
Inspired by his childhood in Africa, Amen Iseghohi launched a chain of back-to-basics gyms that use recycled tyres. He talks to Magali Robathan
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42   New opening: Offshore fitness
Alison Bledge examines how the offshore industry is managing the wellbeing of its workers, and looks at a gym installed onboard the floating hotel Safe Scandinavia
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46   Gymtopia series: A sense of purpose
UK-based Mosaic Spa & Health Clubs is working with a charity in Uganda to rediscover the company’s mission. Ray Algar reports
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48   Social media: Social addiction
Manraaj Sunner offers his advice to health clubs looking to develop an effective social media strategy

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52   Tech series: Intelligent systems
How can health clubs better use the reams of data generated by their in-club software systems to make smarter business decisions? Kate Langrish reports
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On the cover…: Amen Iseghohi on his back-to-basics approach to fitness
 
56   Research round-up: Early start
Two new studies into children’s exercise look at why it matters, and how we can help ensure it happens
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58   Promotional Feature: ProInsight
David Hopkins, MD and founder of mystery shopping and research company Proinsight, on turning everyday insights into profits
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60   Exercise science: Cool customer
Vasper claims to reproduce the effects of intense anaerobic training in just 20 minutes. We report
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62   Childhood obesity: Child’s play
A look at a selection of initiatives designed to promote physical activity among children
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68   Consumer research: The future of fitness
Michael Oliver analyses the findings of Mintel’s 2014 Health and Fitness Clubs industry report
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70   Obesity: Bidding for the obesity buck
Kath Hudson offers an overview of the groups and schemes pitching to help tackle the UK’s obesity crisis
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76   Management series: Managing risk
A bottom-up approach to risk management can work for clubs, says Right Directions’ Gill Twell in her step-by-step guide
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80   Promotional Feature: Technogym
Technogym powered the 2014 Commonwealth Games and is set to do the same for Rio 2016
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82   Group CV: Integrated technology
Technology has the power to transform group exercise classes. We speak to operators who are putting the latest technology to good use
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86   Supplier showcase:
Recent installations by Cybex, Matrix Fitness and the D2F Group
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93   Fitness-kit.net special: Studio equipment
We round up some of the latest launches for your studio space
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100   Lightweights:
Zombie races, selfies top the poll of gym-goers’ peeves, and action movies prove bad for your waistline
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